|Your day-long adventure begins as you head north from Taroudant passing by Agadir to the former Portuguese city of Essaouira, passing isolated beaches, the Saudi prince’s palace, and the village of Taghazout along the way. Once known by its Portuguese name of Mogador, Essaouira is a citadel with a prestigious past that has been occupied since prehistoric times. Famous for its Tyrian factory that supplied Rome with the legendary purple dye, Essaouira is a cradle for artists of all types.Upon your arrival in the city, embark on a tour of the port and watch as the fishing boats return home. The Bab El Marse port not only has its Sqala canons on display, but it offers amazing views of the Atlantic Ocean and the Medina. Travel to the Media itself—a UNESCO World Heritage site—and go inside to meet celebrated marquetry inlayers and cabinetmakers. A stop at the Women’s Cooperative manufacturer of Argan oil is also included on the tour route. Later, enjoy some free time exploring the alleyways of the Medina or partaking of some local fish at a beachfront restaurant. Check out the beach itself and take note of its 6.4 miles (10 kilometers), a surprising size given the beach’s calmer atmosphere. Back in the town center you can find the Frederic Damgaard gallery, a good representation of the area’s local artistic talent.
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